The Client

Manor Kingdom is a leading luxury homebuilding company, based in Edinburgh, Scotland. The company has a number of developments across the UK.

The Challenge

Manor Kingdom's sight required analysis and Mine Digital was approached to produce a digital marketing strategy for the company. Senior people within the homebuilding company believed the site had been suffering from both low levels of site traffic and conversion rates for those who were entering the site.

The Solution

Mine Digital received the go ahead to complete a thorough site benchmarking study which would evaluate the Manor Kingdom site on a number of levels and assist with the production of a digital marketing strategy.

The bench marketing analysis covered a number of areas, which focussed on the following:

• Assessment of the Manor Kingdom site
• Assessment of current traffic levels and trends
• Assessment of customer relationship management strategies

A valid methodology was also used to compare the site against top competitors.

The Results

The bench marking study enabled a number of recommendations to be made to Manor Kingdom in order to improve their online performance. This included design strategies, search engine optimisation techniques, and data management.