Mine Digital launch new digital marketing campaign for danros
Oct 2006
Mine Digital has recently launched a large-scale digital marketing campaign for the leading Home Improvement provider danros. Having recently gone through a corporate re-structuring and re-branding programme, danros appointed Mine Digital to develop and manage a digital marketing campaign, which will promote danros’ array of new services and generally promote the company throughout Scotland and the UK.
Mine Digital has worked closely with danros to carefully devise their digital marketing plan. Using key methods such as a content managed website, effective copywriting, search marketing and branded email campaigns, Mine Digital’s aim is to significantly increase both site traffic and contact requests over a two year period.
Since the campaign kicked off in September 2006, danros has received a 20% increase in site traffic and a substantial rise in contact requests. The email campaigns have established contact and repeat sales from many old customers and online PR is generally promoting danros’ new branding and service remit to relevant forums and communities within the Home Improvement sector.
Danny Shaw, Customer Service Manager at danros states; ‘Mine Digital’s digital marketing campaign undertaken on behalf of danros has significantly increased both visitors to our site and contact requests which has in turn generated a number of positive leads. Our re-branding message has also been pushed out to thousands of customers and clients. We look forward to the positive results Mine Digital will have delivered by the end of our two year contract’.
Mine Digital has been working with danros since 1999 and has been their chosen partner for a number of online marketing and web relationship management programs for over seven years. Mine Digital also provide digital marketing products and services to a number of other clients including Thames and Mactaggart and Mickel.
danros is a leading provider of Home Improvement and Building Service solutions. The company has been established since 1978 and has Headquarters in Glasgow along with regional offices in both Selkirk and Livingston.
