Thames Water renews with Mine Digital for further three years
Sep 2006
Mine Digital, the leading marketing automation provider has recently renewed its contract with Thames Water – the UK’s largest water utility. The agreement for the continued provision of Mine Digital’s brandPATH™ marketing automation suite, takes Mine Digital and Thames Water into the third year of their partnership. Known as ‘Watermark’ the system provides Thames Water with a one-stop shop for all those involved in marketing the organisations brands and developing new business.
Thames Water’s decision to renew for a further three years underlines the quality of technology and strength of service the company receives from Mine Digital. Encompassing digital asset management, web-to-print production, e-commerce and project management modules, the solution brings together a range of tools and best practice processes in one easy-to-use online system. Services by Mine Digital include content management, a user helpdesk and technical support.
The latest Thames Water contract sees Mine Digital receiving its forth-major contract renewal or new contract this year. Mine Digital’s Managing Director, Danny O’Donnell states; ‘Thames decision to chose Mine Digital as their Marketing Portal supplier highlights the strengths of the brandPATH™ suite and Mine Digital’s ability to cater effectively for large organisations changing requirements. We are delighted to have Thames as one of our clients and intend to work in partnership with them over the next few years to deliver excellence in all current and new projects within WaterMark’.
Mine Digital’s brandPATH™ suite enables clients to manage both their brand and overall marketing operations more efficiently and effectively. Brand owners are able to cut costs, achieve brand control, maximise assets and gain complete visibility of marketing efforts. A number of organisations within the UK are using brandPATH™ technology including Toyota (GB) PLC and TCS Advertising.
Mine Digital have also introduced a range of other products into the market place this year utilising brandPATH™ technology; brandPRESS™ an ad production system specifically designed for advertising agencies, brandPRESS™ recruitment an ad production system designed for recruitment advertising agencies and brandPRESS™ automotive a marketing production system aimed at car manufacturers.
