Mine Digital awarded digital consultancy work for API Software
October 2007
Mine Digital has recently been awarded the digital consultancy contract from API, a software and business solutions company based in Glasgow. As part of the online consultancy project Mine Digital has been asked to review the digital performance of API’s subsidiary company ‘Autorek’ and make recommendations in terms of improving the company’s online strategy.
As part of the consultancy project, Mine Digital’s digital marketing team will be assessing Autorek’s current site analytics including visits, traffic sources, keyword effectiveness and lead generation as well as undertaking competitor analysis in a move to significantly increase its online marketing effectiveness over a twelve month period.
Autorek is reconciliation software and is currently being used by a wide range of blue chip clients that includes HBOS, Barclays Bank, KPMG and Levi Strauss. Mine Digital is a leading digital marketing company based in Glasgow and has been working with leading clients including Mactaggart and Mickel, Fife Council and Thames Water since 1999.
