Accessibility
Accessibility is becoming increasingly important as the web cements its position as a key media outlet. Within the UK, the disabled population has a collective spending power of £50 billion, yet millions of websites fail to provide some form of disability access. And not only do inaccessible websites exclude disabled people – a large proportion of friends and family would then consider not using that business themselves.
The more accessible you make a website, the more likely it is to be used. It’s lucky therefore that SEO and accessibility follow several of the same principles. Many SEO techniques employed to make sure that pages rank well also provide disabled people with the assistance necessary to make navigating and using a website easier.
Remember, delivering accessibility means increased profit potential.
Some of our techniques to improve web accessibility include:
- Providing text alternatives for images
- Providing textual content where visual content is used
- Using explanatory text to describe the target of a link