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Mine Digital News

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Mine Blog


General

The snow may have melted away but the festive feeling has definitely arrived in the Mine Digital office! In a year which has seen us recruit three ... Read more >

After Business Review USA recently leaked intended Youtube redesigns, YouTube have taken matters into their own hands with a design roll-out that shows...

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After the success of the recent Start Up Scotland event in Edinburgh’s Corn Exchange, the Mine Digital team are today and tomorrow exhibiting somewher... Read more >
A packed month coming up for Mine Digital this month with events in Edinburgh and Glasgow.  On Halloween it is appropriate that we can that there... Read more >

QR Codes are two-dimensional bar codes that are readable with smart phones and seem to be popping up all over business advertising in print and outdoor media.

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It has been reported by marketing commentators that consumer engagement, especially through cross channel campaigns, is declining and that some organisations are losing touch with their customers.

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Research company Linkshare suggest that 2011 will see a year of increased spending in the Digital Marketing field. In light of this we have carried out our own research into the key digital marketing trends that are rumoured to be big in 2011, and have looked at some of the areas in which businesses should be investing their online marketing budgets in the coming year.

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With online fashion retailer ASOS reporting a 59% rise in first half profit in November and the BBC reporting that Fashion Houses like Prada and Armani are moving into e-commerce, I thought it beneficial to highlight some of the reasons why expanding into an e-commerce environment can be highly beneficial for your business.

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Many businesses believe that the Internet is one of the most effective ways of increasing leads, sales and prospects. However the latest research also shows that the Internet is ahead of traditional advertising mediums in terms of building and developing your brand online!

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The credit crunch is well and truly upon us now it seems with headlines each day of house prices tumbling, unions on strike over pay and talk of spiralling interest rates and inflation it is easy to see why all talk is of an economy on the brink. As I switched on the radio today I heard a discussion asking whether we were about to have a winter of discontent!!!

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To kick off the launch of our new website and blog section, it was thought an important intro post would be on the role a blog plays and some top tips on effective blogging.
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