At Mine Digital we undertake a number of email campaigns daily for various clients throughout the UK. Many of these clients have asked us to assist with the provision of data, which we are happy to do using some of our data provider partners. That said we always emphasise the importance of collecting data online through our clients own website, thus creating a responsive opt in email database from the ground up! With this being so important, I have dedicated this week’s blog to the topic.

As an anticipated recession looms and with daily news reports herald even more financial turmoil it becomes incredibly important to ensure that you hold onto your existing customers and find ever more cost effective ways of acquiring new customers.