[21.12.2011 @ 12:00]
The snow may have melted away but the festive feeling has definitely arrived in the Mine Digital office!
In a year which has seen us recruit three ...
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[12.12.2011 @ 09:00]
Twitter has this week quickly followed Google+ in unveiling their new Twitter branded profile pages as they attempt to make Twitter a more effective m...
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[25.11.2011 @ 01:42]
After Business Review USA recently leaked intended Youtube redesigns, YouTube have taken matters into their own hands with a design roll-out that shows...
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[18.11.2011 @ 09:00]
After the success of the recent Start Up Scotland event in Edinburgh’s Corn Exchange, the Mine Digital team are today and tomorrow exhibiting somewher...
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[11.11.2011 @ 11:11]
Google announced this week that it is open for business. After less than 6 months and over 40 million sign ups to what is described as Facebook’s bigg...
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[02.11.2011 @ 10:00]
Perhaps a mile-stone in Social Media, today marks the first time that TV media behemoth the X Factor (USA) has given its public voters an alternative ...
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[31.10.2011 @ 02:29]
A packed month coming up for Mine Digital this month with events in Edinburgh and Glasgow. On Halloween it is appropriate that we can that there...
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[15.08.2011 @ 04:12]
QR Codes are two-dimensional bar codes that are readable with smart phones and seem to be popping up all over business advertising in print and outdoor media.
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[10.08.2011 @ 04:17]
It has been reported by marketing commentators that consumer engagement, especially through cross channel campaigns, is declining and that some organisations are losing touch with their customers.
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[10.05.2011 @ 04:21]
Email Marketing has long been one of the preferred methods of interacting with customers and business contacts. However with the growth and developments in the Social Media arena, many marketers are suggesting ‘Email Marketing is dead’.
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[18.04.2011 @ 08:25]
Research company Linkshare suggest that 2011 will see a year of increased spending in the Digital Marketing field. In light of this we have carried out our own research into the key digital marketing trends that are rumoured to be big in 2011, and have looked at some of the areas in which businesses should be investing their online marketing budgets in the coming year.
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[09.02.2011 @ 03:42]
Location based Social Media (LBSM) has catapulted itself onto the main stage of Social Media within the past 6-12 months. LBSM platforms are based around the premise that users are able to ‘check-in’ at different locations around their city or town, letting other users know where they are and which shops and stores they are visiting.
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[21.12.2010 @ 03:30]
With online fashion retailer ASOS reporting a 59% rise in first half profit in November and the BBC reporting that Fashion Houses like Prada and Armani are moving into e-commerce, I thought it beneficial to highlight some of the reasons why expanding into an e-commerce environment can be highly beneficial for your business.
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[09.11.2010 @ 08:35]
Social media can be described as everyday people, coming together via blogs, message boards, and social networking, by using social media sites, allowing for, quicker communication. For business purposes, social media enables consumer contributions and feedback, reduces the barrier to accessing information and enables two-way conversations to be had. With social media what is most important is matching the right channels to your business aims. As this is not always the easiest thing to do, I have outlined the benefits of a variety of social media for business.
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[27.10.2010 @ 07:53]
So which is best SEO, PPC or a little of both? SEO and PPC fall under a term called Search Marketing Tools, so let’s identify what both terms actually mean.
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[14.10.2010 @ 07:34]
At Mine Digital we undertake a number of email campaigns daily for various clients throughout the UK. Many of these clients have asked us to assist with the provision of data, which we are happy to do using some of our data provider partners. That said we always emphasise the importance of collecting data online through our clients own website, thus creating a responsive opt in email database from the ground up! With this being so important, I have dedicated this week’s blog to the topic.
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[12.10.2010 @ 07:25]
Online copywriting - to quote a famous football manager: "It's not like the brochures". It certainly isn't print. It's all keywords, SEO, metatags and writing for spiders.
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[27.05.2010 @ 07:05]
In these cash strapped times it becomes incredibly important to ensure that you are taking all effective steps to generate new business.
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[18.05.2010 @ 07:44]
Many businesses believe that the Internet is one of the most effective ways of increasing leads, sales and prospects. However the latest research also shows that the Internet is ahead of traditional advertising mediums in terms of building and developing your brand online!
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[15.04.2010 @ 06:59]
With dust from the Beijing Olympics settling and Britain enjoying its best medal haul since 1908, finishing a magnificent fourth in the medal league table, it is time to look at another titanic battle; the battle of the brands.
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[16.02.2010 @ 10:50]
As an anticipated recession looms and with daily news reports herald even more financial turmoil it becomes incredibly important to ensure that you hold onto your existing customers and find ever more cost effective ways of acquiring new customers.
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[09.11.2009 @ 07:40]
The credit crunch is well and truly upon us now it seems with headlines each day of house prices tumbling, unions on strike over pay and talk of spiralling interest rates and inflation it is easy to see why all talk is of an economy on the brink. As I switched on the radio today I heard a discussion asking whether we were about to have a winter of discontent!!!
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[02.09.2009 @ 07:09]
To kick off the launch of our new website and blog section, it was thought an important intro post would be on the role a blog plays and some top tips on effective blogging.
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